SAG-AFTRA announced an upcoming new media contract Monday specifically designed to protect and empower performers in the rapidly growing, mobile-optimized micro-dramas industry.
The Verticals Agreement would cover serialized short-form dramas that are designed to be watched on mobile devices with production budgets under $300,000. Vertical storytelling opportunities have increasingly been of interest for members in a tight entertainment job market, and this new contract will ensure they still benefit from SAG-AFTRA standards in these roles.
“Our members are always on the lookout for good work opportunities,” said SAG-AFTRA President Sean Astin. “As technology develops and our industry looks for creative ways to engage audiences, new formats emerge. SAG-AFTRA perceives the advent of so-called ‘verticals’ as an exciting new space. This fast-evolving format is catching on, and we are here to support our performers as they pursue their craft and engage this new business model. By offering a contract that is tailored to the unique needs of these projects, our union is meeting the moment. As the business of verticals experiences substantial growth, so too will our relationship with the producers.”